I'm a multidisciplinary designer focused on product design and interactive experiences.
With over 12 years of professional experience in digital and advertising industries — from digital product design, to develop digital campaigns and art direction.
Throughout my career in the United Kingdom, Hong Kong and China, I have worked with the most talented product designers and creatives in the industry, interacting to inspire each other; I have worked for an array of international and local brands, elevating their values with my creative solutions.
Selected clients
Nike, Facebook, Apple, Beats, HSBC, Citibank, Coca-Cola, Canon, Eurostar, Shell, Carnaby Street, Champion...
Experience
Associate Creative Director, Mirum
July 2018 — February 2020
— Drawing on my experience in product design, digital service and creative strategy, my role here focuses on product design and integrated campaigns –for clients like Facebook, Shell, HSBC and GambleAware.
— Achievement: launched a new hub for Facebook and won number of pitches/new businesses to the company.
Product Lead/Creative Lead, AKQA
July 2014 — July 2018
— Product Lead on Nike+ Training Club, I was leading a team in AKQAand working closely with Nike Digital Team for almost 3 years to co-create the app.
— Creative Lead (Art Director) of Nike Global Olympic Reactive Campaignand Nike Global Running, focused on service design and integrated campaigns.
— Achievement: Nike+ Training Club reached 15 million downloads in 17 languages, the Olympic Reactive Campaign attracted 81 million views.
Senior Product Designer, Freelance
July 2013 — June 2014
Senior Digital Brand Designer, Futurebrand
June 2012 — May 2013
Art Director, Communion W
April 2010 — June 2012
Designer, CoDesign
July 2007 — April 2010
