Retail Identity Revamp

Champion

The Champion is back.

In the ever-changing fashion industry, people are becoming increasingly fashion conscious and always want to be in front of the fashion scene. However Champion was no longer perceived as fashionable.

We updated the brand’s image with a fresh and premium look & feel while paying homage to its heritage and preserving its signature.

Bring out the heritage of this classic American brand with over 90 years of experience in producing high quality athletic apparel.

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