Celebrate 125 years of refreshment.
2011 was Coke’s 125 year anniversary. To celebrate, we created a campaign under the global theme ‘Celebrate 125 Years of Refreshment’ to share the happiness with everyone who loves Coca-Cola.
We commissioned British artist James Jarvis and teamed up with Hong Kong based clothing lifestyle company CLOT to produce a series of products and labels (Casio, Native, Head porter, and Subcrew) for the occasion. Purchasers of Coca-Cola at select supermarkets can claim 7 commemorative items. Limited to only 125 units per design, all available only at JUICE in Hong Kong with the proof of purchase.
" It’s time to stock up on Coke! " — Freshness Magazine
Impact
Limited items
Conversion
Sales
