The unlimited victory moments that inspired millions.
To celebrate the elite athletes in their gold-medal moments, we partnered with Shotopop and Giphy to create over 100 GIFs that showcase athletes’ personality and victory move. The content launched Nike’s first ever Giphy page and is being used daily around the world on social and digital OOH.
The GIFs also sparked a retail-extension at NYC flagship Nike store running throughout the entire Olympics. Click here for more information.
The Unlimited Victory
We asked elite athletes to show us their signature moves, victory poses and winning faces. We wanted to see the genuine and unique way they celebrate. As they achieve their dream and unleash their unlimited potential unique content is released to celebrate their gold-medal moment.
This year, rather than one branded message sent by Nike and seen by thousands. We put the content in the hands of thousands to be seen by millions.
Impact
Views
Social Engagements
Conversion
New Members
