Deliver instant happiness.
Nike was launching the new Presto sneaker with the global line, Instant Happiness. Our task was to get Western Europe talking. The idea: listen to social and deliver “instant happiness” to Nike lovers, influencers, and celebrities. Giving them a chance to experience the sneaker first hand and receive a unique service that was worth sharing with their followers.
How it works
Nike lovers can order Instant Happiness to a friend's door. Our Presto Delivery Team then ride to the chosen few, handing over a personalised note from the recipients friend, a small gift, and a pair of Nike Presto. Along the way, we'll stop in public areas to share the love. We'll also be listening on social to find those that haven't booked but know a friend who could use a boost.
Nike regional teams were tapped to find Presto loving influencers and celebrities. Nike Stockholm chose Saga Berlin (photographer), Jenny Seth (radio host), Fatima Osman (DJ), Joel Söderbäck (restaurant owner), Storken (DJ) and Kimbo Nice (SNS).
