Turning live stream into a shoppable experience.
In global first, we created an interactive, shoppable Google Hangout to offer Nike+ members access to a personalised commerce service.
To celebrate London Fashion Week we showcase fashion and fitness and highlight the latest Nike looks for the season with vlogger Patricia Bright. Viewers were able to watch a live N+TC workout, ask questions, and shop the outfits in real time. Watch the full hangout below. Skip to 04:17 to see how we made the live broadcast shoppable.
