Her ultimate local fitness and style guide.
For Nike Women’s Spring edit, we collaborated with fitness and lifestyle influencers, Portia P & Gabi D @ModelFitLife. Capture them in a familiar environment we went to where they run and train. We chose the National Theatre as a location for the shoot because of its geometric and distinctive structure.
The content created was used on Nike LDN Edit newsletter, Nike London's social channels and influencers' own social channels, which takes a local London approach to the latest products and events.
