Your personal trainer. Designed by Nike. Powered by friends.
Nike+ Training Club is your personal trainer wherever you are — giving women everywhere access to professional-level workouts, a community of experts and stay connected with friends, through their smartphones.
Being a Product Lead on this project, I was leading a team in AKQA and working closely with the Nike Digital Team for more than 3 years to co-create the app. My role included working on user interface & interaction design, user experience, rapid prototyping, content curation, and delivery of the final product.
Their mindset drives our approach
The modern girls of sport and fitness — our audiences are young, on the move and demand more from us. With service as our offences, NTC inspires them to train, run and live better together.
“I don’t know how to get the right things for me and where to begin.”
→ INSPIRE HER
“I don’t know how to achieve my fitness goals or where to begin.”
→ Guide HER
“I can’t push myself to become better on my own.”
→ Motivate HER
High level user journey
Your ultimate personal trainer
Fully loaded with 100+ workouts, clear audio and visual guidance from experts for every move, plus plans to help users get fitter, faster and stronger than ever.
Be rewarded
Whatever your training goal, milestones aim to encourage users to keep motivated, share workouts, big achievements with friends and family on social media for feedback and encouragement.
Stay connected
By setting up a unique Nike+ account, this allow users to add friends, create their own fitness crew.
Motivate and be motivated
On the Sport Feed, users can get trainer tips from pro athletes, share their session with the crew, and see what workouts their friends are mastering.
High-level sharing flow
Nike+ Training Club for Apple Watch
NTC works with Apple Watch seamlessly. This allows your smartphone take a back seat and keep track of things from the wrist.
Impact
Downloads
Workouts
Languages
Countries
